If new pinball is to survive long term, I'm under the opinion that is has to remain a publicly operated coin-operated amusement device. To say that pinball doesn't have a presence anymore in the bar scene I think isn't true. With the recent barcade boom, I'm seeing more pinball on location today compared to 5 years or 10 years ago. At this point I would say BBH is lagging BEHIND pinball with respect to being able to make that sale to a location for operation.
We have a separate campaign in promoting location pinball, and that's the Stern Army campaign (similar to the BBH Game Warden program). Both are designed to get more games on location, and more people to those locations playing the game, eating and drinking.
Stern is not requiring their machines to be used for any events on the Stern Pro Circuit. Events that are on the circuit will have no outside influence from Stern and will be able to continue operating exactly how they have in the past.
IFPA and PAPA are certainly lending what we do best to this campaign, and Stern is welcome to capitalize off that effort (hopefully they do and this can grow). In return, I fully expect the IFPA, PAPA and the competitive pinball player base as a whole to benefit with what Stern brings to the table in this relationship. Having the world's largest company within the industry representing the sport in an official way to potential outside sponsors is a big deal IMO.