In a way, they already ARE marginalized. This new wave of anti-feminism is something I have never seen exist outside of Internet and guerrilla campaigns in an attempt to shame and humiliate women in professional positions. In other words, their actions are always done in total anonymity. This leads me to believe they know this mentality and behavior is unacceptable in public.
Won't stop them from venting their frustrations over their own insecurities though. If anything, I'd say they achieved this level of misogyny because they have been marginalized. I think it's no coincidence that these people tend to believe wild conspiracy theories about feminists infiltrating the government and the media to enforce political correctness on the world. They kind of adopt an us-against-the-world mindset.
I've never been in a position of power or management like that, but that definitely feels like it hurts. I don't know, I thought that the idea of women business owners should be widely accepted by now, but perhaps it was not a common thing until recently and those people are part of an old guard...?
That is definitely an issue I've been thinking about ever since I played The Simpsons Pinball Party and heard Apu say, "Give this man an award!" or something to that extent.
I think I asked it right here some time ago, and I was answered that it was a "collective male," though I thought that using masculine pronouns and the word "man" to refer to both sexes went out of style in the mid-20th century.
Which makes me wonder: Are there any machines where the player character is female, and the in-game voice clips unambiguously refer to the player character as "she" and "her"? Presumably, you're playing as Dorothy in The Wizard of Oz, but I can't think of anything else at the moment.
I hope that's the more likely outcome. The cynic in me, however, argues that such a person, if they have the gall to behave as they do, will not think they're idiots, but, as mentioned above, a paranoid us (well, me)-against-the-world kind of thinking, and consider themselves the one sane man in a world gone mad.
But either way, it'll get them away from the place.
Better yet, a mod of Playboy with male models (and preferably with the audio changed accordingly). See how the dudebros react to that.