This 100%. We need to force a societal shift, and we need to be active in to do it. I am saddened and happy with the state of media coverage of womens events in Rio. There is still a bunch traditional media writing really inappropriate things, but via social media, blogs and some traditional reporters as well, they are calling them out.
It is important that for many of these micro aggressions given as examples above they are happening due to an unconscious bias. Your suggestion to people asking if they would say that to Bowen is a great way to help break. I would suggest when calling people out, it might be worth giving them the benefit of the doubt that they were not coming from a bad place. If you ask about their intention in saying what they said, you help surface their unconscious bias and gives them a chance to save face. But I agree, getting called out by a third party is more effective.
This is something that we spend a lot of effort talking about, training people and trying to force a shift in people at work. The examples you give resonate with examples from STEM situations.
I was expecting much more extreme and blatant examples (yours lead to a better conversation), which i have seen and called BS on in the past. Overtly sexist and homophobic language is sadly still quite common place and it needs to stop. Generally, I see it via trash talking and yelling at the machine.