Yes and it is all garbage. Theft and garbage. It’s easy to spot and its proponents have zero respect from me. You fall lower and lower in my eyes with every poorly reasoned response you make here.
Those posters look like trash.
I told you before I’m not interested in debate (and also asked you to stop replying to me) so do not expect politeness or argument. I’ll merely be restating my opinion.
Hi everyone,
As one of the artists behind the new Harry Potter pinball machine from Jersey Jack Pinball, I’d like to take a moment to openly address the recent conversations surrounding the artwork particularly around the use of AI and to share some insight into the process, the intentions, and the creative decisions that were made along the way.
AI tools were never used to generate full illustrations or replace the hand-crafted work, but rather as part of a much larger creative process that also included hand-drawing, painting, digital composition, and licensed assets.
I made the creative decision to pursue complexity over simplicity in the visual design. That was my call, and I stand by it. The reason is simple we wanted to deliver something that hadn’t been done before. Something that brought unique, dynamic poses and compositions to life scenes that represent not only moments from the films, but the emotional and narrative core of the entire Harry Potter story.
Our goal wasn’t to replicate what’s already out there. We wanted to give fans something completely new, something immersive and visually rich, where the art serves the gameplay and storytelling at every level. We believed that taking this risk would result in a more rewarding experience for the player.
To be transparent, we did use AI tools sparingly and intentionally, as a way to support the visual blending of certain elements and create harmony between complex assets. Every instance of AI use was guided by my own artistic vision and layered onto hand-crafted designs. It was never about replacing the human element it was about enhancing it.
That said, not everyone involved in the project had direct knowledge or understanding of these technologies. The leadership team at Jersey Jack Pinball was not involved in the technical art pipeline, and understandably, they were not in a position to explain or defend those tools, as they were unfamiliar with the specifics of how they were applied. The creative team took on that responsibility, always with the intent of delivering the best product possible.
What the audience sees is the final product. But what you don’t see is the countless revisions, challenges, feedback loops, technical restrictions, and approvals that went into making it all come together. It’s honestly a wonder that we were able to create something this complex and detailed, and I’m incredibly proud of what we achieved as a team.
The people at Jersey Jack Pinball gave everything to this project. This wasn’t just a job it was a passion project fueled by a deep respect for both the Harry Potter universe and the game of pinball itself. We did everything we could to bring something magical and memorable into the world.
At the end of the day, this machine was made for you the players, the collectors, the fans. We know there will be feedback, and we welcome it, because it means you care. We’ll keep learning, keep pushing, and keep creating.
Thank you for your passion for pinball.
Jesper
Thank you for admitting to it. At least that line of conversation can end.
I don’t honestly care about the details with the AI stuff on this game, what Warner Bros knew or didn’t, what JJP didn’t notice, what “sparingly” means compared to the evidence in this thread. We have enough facts to paint the picture. People can do with it what they will.
What I do know is I would like to see future games from any company not use AI generated slop, or support bigots.
Co-signing this concise thesis.
A lesson for professionals everywhere: communication is key, especially when going over how projects are being done. That’s how trust is built.
If Jack himself didn’t know about the situation, he gave a very confident but misinformed statement to Colin. I have gone on the record and called Jack a liar, which given the information and evidence at the time was pretty on point. Given this update, it’s still not a great situation, and I hope that Jersey Jack is willing to have a more open discussion about this going forward.
+1 for this.
Yea, doesn’t matter how sparingly, it’s noticeable enough that people have been pointing it out. And scratching their heads over design choices (gargoyle and statues etc) that it would be better if the fact was it was AI and not looked over. But instead we are being told it was sparingly used and not used to generate assets? So the designs are like that by choice?
Hey Jesp,
Welcome to one of the most fantastic communities in the world!
I apologise as ordinarily we are a welcoming bunch (but in some topics dissent is the norm and reasoning not at all possible; even when those dissenting are clearly out of touch with how things work and what people truly believe - they have simply made their mind up based on their own bias - humans be human).
It’s always fantastic to see new people in pinball especially in the manufacturing and on the creative side where different approaches can bring new excitement to pinball (Pinball as a thing is so tiny it needs all the help it can get)
I’m not a fan of Harry Potter so can’t give a view of the art but my daughter is a massive fan and she thinks the art on the game is amazing - particularly the book art on the CE, having seen the game in person last weekend it does look the part for such a huge IP both in books, films, gaming and now in pinball. Pinball has a lot of nitpickers - including me!
I hope this is only your first work pinball and look forward to seeing more from you and as someone building AI infrastructure and capabilities I hope you will continue to experiment with the tools we are giving the world. I remember similar bias when we were building the Internet 30 years ago and am so glad people experiment with new innovations and approaches!
Neil.
Thanks for your answer.
The use of AI has been so limited that the compendium I’m currently compiling, which lists every visible instance of its application, is taking me days to complete.
(my message has been enhanced by AI)
Hey all. This discussion has gone over the top several times in my opinion (both on the pro and con side) and given that the artist has spoken up and we have a definitive answer on the topic, I’m going to lock this thread. I know there are strong opinions on this, but in the future lets all take a breath and touch grass before posting, and remember there are real actual human beings on the other end of the keyboard.
