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I think we'll likely see these stretch to 15 minutes, but it is a goal to keep them brief and to the point, and therefore do more of them. There may be special occasions were we go long, but it's a matter of respecting the time of the person being interviewed (whether being busy, at work, family, pinball, etc). Who knows? Just wrapped up the first month, and I have a few "in the can".
My main goal is: let them talk, not me. They are much more interesting then I am.