As someone who has done play-by-play for a few years for radio & TV broadcasts for collegiate and high school sports, I feel like some of the things that lead to a successful broadcast for football or basketball may benefit pinball 'casters:
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Preparation! Have you ever seen a cheat sheet for a sports broadcaster? Many of them are filled with notes about the players, coaches, team histories, venue, and other relevant info. Short anecdotes on any of these can help a broadcast where there’s some dead time – Vin Scully was fantastic at this. Yogi Roth, an analyst for the Pac-12 Networks, calls “The Lonely Work” – the hours of prep you put in before a broadcast – the most important thing you can do, and it’s 100% within your control. Learn the machines and players as best as you can.
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Professionalism: “Never cheer from the press box,” scolded my college radio station’s chief engineer when helping me get set up for my very first football broadcast. Based on previous comments from this thread, it seems that objectivity would be desired in a pinball broadcast, too. Avoid coughing, breathing or chewing into the microphone, having a side conversation, or anything else that would reflect poorly on the broadcast.
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Eyes and Ears of the Audience: As mentioned a couple of times above, a viewer probably can’t see that sick, subtle nudge that rescued a ball from its appointment with an outlane. What does player one, precariously in 1st place, look like as player three gets on a roll and is quickly approaching their score? It’s obviously important to talk about what’s happening on the playfield, but what happens outside the confines of the machine can provide drama and intrigue!
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You Aren’t the Star: I haven’t watched a ton of competitive pinball, but when I do, it’s almost always accompanied by ego-driven “I’m so cool”-type comments that seem super out of place to me. Keep it about the game and the players. That being said, personal anecdotes that relate to the action or help get through a few minutes of what would otherwise be dead air, can be great.
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Listen to Yourself! Watch / listen to as much of your broadcast as you can stand, the sooner, the better. You should be your own worst critic; taking note of phrases you repeat way too often or times you veered off-topic for no reason will stick with you, and improve your broadcasts in the future.