I'm all for setting your expectation level at whatever anyone feels is appropriate. I personally go into everything the IFPA chooses to do with no expectations of how things will go, but with aspirations that it will be something positive to push the sport forward.
That would be a discussion between Stern and Farsight. The SPC team has the benefit that I've worked closely with Farsight for over 8 years on table approvals for both Williams and Stern content, and know their upper management very well.
There seems to be this rush on where this additional money is coming from, how it's going to be paid out, and I want to remind everyone that this HASN'T STARTED YET
At least in the BBH world we've worked closely with sponsors to create a custom plan of action for those specific partnerships. We'll be asked of the sponsor if we can do X, Y and/or Z . . . let them know we can't do Z, but how about X, Y, and this 'other option' that we present.
Ultimately for BBH we have a line on our P&L that represents income generated from sponsorships, and that goes towards the overall budget of the Big Buck World Championship. I'm hopeful that there will be some conversations in the future between the SPC parties that we have some income to work with, and the best way of incorporating that into the budget. Do we just pay it all back to 40 players? Do we put more resources into increasing the production value of the stream? What's the best use of those funds to push the sport forward, which hopefully leads to landing more outside sponsorship easier? These are all questions I'm hoping we will have to tackle with the understanding that it might be 3, 5, 10 years before we have to answer them.